Lacy Cooper - HayssenSandiacre


Rose Forgrove Flow Wrapper Video PlaylistRose Forgrove has been an innovator in flow wrapping technology since 1967. HayssenSandiacre is continuing the legacy of the Rose Forgrove brand with a HFFS product line capable of packaging just about any product you can imagine. Check out the new video playlist to see the wide range of packaging applications, including muffins, croissants, celery, tomatoes and bar soap.

Food processors and contract packagers can see live demos of the latest Rose Forgrove equipment at Pack Expo in Chicago (November) and imPACKED in Simionato, Italy (October).

imPACKED Packaging Event is October 2014 in Padova, Italy

imPACKED Packaging Event is October 2014 in Padova, Italy

Italy’s largest in-house packaging machinery event will be held 13-17 October, 2014 at Simionato’s world headquarters in Padova, Italy. Conservative estimates show over 1 billion packages are produced each day on Simionato and HayssenSandiacre equipment worldwide.

Visitors can explore the latest in VFFS packaging machines, including Simionato’s Logic system with infeed conveyor, multihead weigher, gantry, VFFS bag maker and outfeed conveyor. Various Rose Forgrove flow wrapper models and Novus continuous motion with doy/quad capabilities will also be demonstrated throughout the event.

Many sponsors have joined the event and will be exhibiting the entire week, including ITALPROJECT casepacking and palletising, RIAS handling and coding systems, MOVINOX industrial automation and technologies for food industries, and MD BAG forming sets.

Take this opportunity to see a wide selection of Simionato and HayssenSandiacre machinery along with many other co-exhibitors equipment in action.

  • RCW high-speed scale with Logic System
  • Fragile system
  • Frozen food high-speed complete system
  • Novus VFFS packaging machine
  • Rose Forgrove Flow Wrappers
  • Hayssensandiacre’s Unique Remanufactured Equipment Programme – equipment rebuilt and upgraded by the manufacturer “as new” and with a full warranty.

Food Processors and Distributors can register for free online at or call Elisa Stival at +39 049 900 6 511


Simionato has equipped Betaco with 34 vertical machines in the last 10 years.

Betaco Company in Nabatyeh, Lebanon and known as Frou-Frou, is a widely appreciated brand in the snacks and bakery market. Their product ranges from natural potato chips, extruded snacks to mini croissants. Betaco, in a short time, holds a solid market position in the snacks sectors in Lebanon with an exalted annual growth. Today, with much success, Betaco is entering other countries in the Middle East.

The founder, Mr. Hussein Said believes that the company’s expansion is based on proper investments. He says “my ideal production line needed to have high-quality equipment and Simionato confirmed it.” The collaboration with Simionato started in 2004. In a 10-year span, Simionato has supplied 34 vertical machines to Betaco’s operations.

The full systems  include customized conveying and vibrating systems, high speed mutlihead weighers and vertical form fill and seal packing machines. The lines have  the capabilities to produce small weight pillow bags with remarkable precision. “The vertical lines supplied to Betaco consisting of two Logic 22 baggers under one RCW 8+8B21 multihead scale, is the ideal solution for a highly-efficient complete vertical packaging system within a small footprint” explains Kamel Hamade, Simionato Sales Area Manager.


Fox’s Biscuits, one of the UK’s leading biscuit manufacturers, located in Batley in the UK, has recently purchased a new Rose Forgrove Merlin HSE flow wrapper from HayssenSandiacre.

Fox’s Biscuits, who are part of the 2 Sisters Food Group, a food manufacturer with 47 sites based throughout Europe, have been working in partnership with HayssenSandiacre on their Caffè project to assist with a new product launch. Their recently purchased Merlin HSE is currently packing Thins and Snaps in trays, through a hand-fed line.

Fox’s Biscuits is an existing Rose Forgrove customer, with over 5 flow wrappers on site in Batley, Leeds.

Chris Rogers, Project Engineer at Fox’s Biscuits in Batley, explained why they opted for the Merlin HSE flow wrapper, “Partnering with Rose Forgrove for this project could not have gone more smoothly. The installation was carried out professionally, efficiently and on time. HayssenSandiacre promised us a machine on a short lead time. This was essential to enable us to meet consumer demand and the launch of our new product.”

According to Chris Rogers, having the opportunity to utilise HayssenSandiacre’s well-equipped technology centre was a key factor in deciding on pack specification. “HayssenSandiacre assisted with all initial products and packaging trials, ensuring a high seal integrity.”

Fox’s Biscuits Merlin HSE is producing packs at a throughput of approximately 70 packs per minute.

AMS Baeshen Tea - Modernisation of Packaging Facility in Saudi Arabia

AMS Baeshen Tea - Modernisation of Packaging Facility in Saudi Arabia

AMS Baeshen Tea is currently using upgraded HayssenSandiacre vertical packaging machines to pack their loose leaf tea. AMS Baeshen Tea based in Jeddah, Saudi Arabia purchased two control system upgrades last year from HayssenSandiacre, as part of their factory modernisation.

AMS Baeshen Tea has been a customer of HayssenSandiacre for over two decades, having  purchased their first machine in 1993. They have been using HayssenSandiacre TG250LD intermittent machines to pack their tea and decided to reinvest in the machines due to their reliability.

HayssenSandiacre was able to fully upgrade the control system to Allen Bradley Control Logix replacing all the motors, drives, pneumatics and electrics, as well as the PLC. In addition to this, all the machines were fully serviced.

Shaun Gough, General Manager at AMS Baeshen commented that HayssenSandiacre’s ability to refurbish the machines to the highest level within a 5 day window, whilst the machines were still in the production line, was a major reason to have the machines upgraded. “The finished machines were as good as new with all new control parts having a full warranty. This saved AMS Baeshen having to invest in new equipment. The efficiency of the packing lines has greatly increased and we are extremely pleased with the work carried out and the professional approach taken by HayssenSandiacre.”

HayssenSandiacre offers A/B/ Siemens control system upgrades to all of range of machines in the field. Please contact their  Customer Services for more information.

WalkersNonSuch Purchases Rose Forgrove for Wrapping Toffee Sweets

WalkersNonSuch Purchases Rose Forgrove for Wrapping Toffee Sweets

Existing customer, Walkers NonSuch has purchased their second  Rose Forgrove  flow wrapper in the space of a few months at HayssenSandiacre’s in-house packaging event.  Walkers NonSuch, a family-owned business based in Stoke-on-Trent in the UK, produces an assortment of toffee sweets and bars, sold in over 35 countries worldwide.

Prior to imPACKED 2013, Walkers NonSuch purchased a Rose Forgrove Merlin HSE flow wrapper to replace an existing mechanical Merlin and thereby increase their production rates. Walkers NonSuch was so impressed with the efficiency of the Merlin and the quality of the packs produced, that they attended the imPACKED 2013 show, with the intention of purchasing the Merlin exhibition machine.

Ed Walker, Director of Production at Walkers NonSuch, explained his decision to purchase another flow wrapper, “We have been customers of HayssenSandiacre for many years now, so when we decided to update our packaging machinery it was an obvious choice to buy the Merlin. The Merlin is an extremely reliable flow wrapper and has always produced high quality packs. When we were offered the latest Merlin HSE on a short lead time from the show, we did not hesitate to take up the offer.”

The next imPACKED event will be held Oct 13-17, 2014 in Venice, Italy at Simionato’s World Headquarters.


Colussi Group is an Italian private company that operates in the food sector. Its activities include the production and selling of high quality products such as pasta, rice, bakery products and confectionery. The Group includes five of the most excellent brands of Italian tradition: Colussi, Misura, Agnesi, Flora, Sapori di Siena 1832. The adoption of modern procedures guarantees the authenticity, health and hygiene of the products from the factory to the table in our homes.

Simionato has provided Colussi Group with several systems, including weighing and packaging machines. The oldest machines dates back to 1990. Throughout the years, the relationship between the two companies has strengthened, through intensive cooperation that was implemented by a tailored service program.

Service scheduled through Simionato gives the opportunity to plan and reduce maintenance costs, without incurring any downtime with relative inconveniences. The maintenance contract includes a scheduled service by a qualified Simionato team member, intervention priorities and spare parts discounts.

“We are very pleased with this service, it has strengthened the collaboration between our two companies, establishing a relationship of continuity and reliability. The proposed maintenance contract gave us the opportunity to organize interventions in different plants, warranting ongoing maintenance of the machines. The positive results led us to a renewal of the contract,” says Mr. Pennisi,  Industrial Management of Colussi Spa.


Lion Dairy & Drinks has just recently  installed a Novus 350 in their cheese packaging facility in Allansford, Victoria, Australia. This customized form fill seal bagger forms a Quad stand-up packagewith re-closeable zipper using continuous motion sealing technology.  Lion’s dairy portfolio includes market leading brands across the milk, juice, cheese, dairy products and soy categories, and four out of the top 25 grocery brands in Australia. Lion’s cheese brands include Coon, Cracker Barrel and Millel, sold in retail supermarkets.

The Novus 350 Quad bagger is key for packaging two different product offerings from Lion; one is a mozzarella & cheddar mix with re-closeable zipper in 250g and 500g stand-up quad packages.  Lion also packages single serve cheese for pizza toppings in a 125g package. The Quad stand-up package will differentiate their brands among store competition. Michael Murphy,  Engineering Leader at Lion’s facility, comments on their choice of the Novus VFFS system, “We have a long-standing relationship with HayssenSandiacre and had full confidence in their ability to deliver this not-so-simple application for our new cheese product introductions.”

This site had also purchased a Hayssen Servo Ultima vffs with combination scale for their bulk shred line and (2) RT horizontal form fill seal wrappers with reclose from HayssenSandiacre in recent years. This facility has multiple RT hffs systems in operation for over 20 years.

Gordon Wood, Australian Sales Manager for HayssenSandiacre adds, “We have been proud to support Lion with their previous projects in packaging cheese on our horizontal RT systems and I am excited for the growth of their brands.  Our offerings for VFFS mean that we can provide Lion with future-proof systems that package a wide range, from single serve cheese packs to large format foodservice bags.”


HayssenSandiacre will be exhibiting at Ishida’s open house event from 23rd to 28th February in Dubai. If you are attending the Gulfood show, this is an opportunity to also see HayssenSandiacre equipment in action at Ishida’s Dubai facility.  In the meantime, check out this video of Ishida CCW integrated with Hayssen Novus, packaging IQF chicken.

Ishida will be  demonstrating their new RV CCW multihead  weigher, working in conjunction with HayssenSandiacre’s Novus 350 pillow pack machine. This particular system is ideal for IQF (Frozen Food)  applications, due to its waterproof qualities, stainless  steel construction, robustness and dependability. Ishida’s equipment and HayssenSandiacre’s Novus can be used for a variety of  applications, like snacks, IQF products, powders, confectionery and fresh produce.

This open house event, which will be held at Ishida’s Dubai office in the Dubai Airport Freezone (DAFZA), will feature a variety of high quality equipment, such as Ishida’s X-Ray and Check-weigher.

Please contact HayssenSandiacre for any further information or to arrange  a visit to Ishida’s open house.


Surgital spa, an Italian company situated in Lavezzola, each day produces more than 135 tons of fresh pasta, 8 tons of sauces (in pellets) and 60,000 ready-made meals. Surgital began as a home-made operation in 1980 and today is a leading company in the fresh pasta sector, exporting worldwide its ‘Made in Italy’ products. One of the highlights of Surgital is continuous investments in the growth of the company, including the recent renewal of its production site and a new storage warehouse, which is fully automated with more than 14,000 pallet spaces at -20°C.

The vast product line of Surgital is filled and sealed by Simionato VFFS equipment, complete with multi-head weighers entirely embossed on parts which contact food. The multihead weighers feed pasta into the stainless steel Logic 35 packaging machines. The machines are easily managed via remote devices such as Iphone, Ipad and Smartphone with Android. In addition, Surgital uses the downloading data system of the weighing machines to have complete control of its production site.

Ettore Ferrario, sales agent for Simionato, comments on the project, “Simionato is proud to be a part of Surgital in its updates to the packaging facility. Surgital is a great Italian company, providing the freshest pasta products by incorporating quality and leading technology in their operations.” Simionato packaging machines are available in two versions: painted or stainless steel Aisi 304 or 316. Surgital chose the stainless steel version, which is recommended for frequent cleaning and packaging wet product in brine.

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